Dionisios "Dio" Favatas
Digital Transformation Change Agent
Dionisios “Dio” Favatas leads digital marketing for the award-winning truth® youth tobacco prevention campaign helping to extend the reach of the brand and its advertising. He is responsible for implementing and analyzing online, social and digital media activities and leveraging text messaging and email marketing across web and grassroots activities to build a national movement of “Finishers” and make this the generation to end tobacco use.
Dio brings a wealth of experience to the life-saving work at Truth Initiative®. He has served in leadership, marketing and advertising technology and digital strategy roles in the media and advertising industries. Dio has executed high-impact campaigns for leading companies including Google, T-Mobile USA, AOL, Oracle, Intuit and Pfizer, where his contributions resulted in dozens of honors, including the prestigious AdAwards, WebAwards and Excellence in Marketing Awards.
An industry-recognized leader and digital marketing innovator, Dio, in 2017, received the prestigious American Marketing Association’s 4 under 40 Emerging Leaders Award. In 2016, he earned a spot in the Direct Marketing News “40 under 40” list and has ranked in Onalytica's top-100 lists three times since 2016. He is also a two-time Shorty Award nominee, a two-time Digiday award winner, with countless other recognitions. In addition, he is also a sitting member of the Forbes Nonprofit Council and a contributor to Forbes Community Voice.
Dio received the 2008 Market Research Society’s Best Master Dissertation as he earned a master of science degree in strategic marketing from Cranfield University. He holds a bachelor of science degree in international business and finance from Rochester Institute of Technology.