Influencer Marketing is Upending the Traditional Advertising Model

What do you think 200mm paid digital media impression, designed to promote a major brand, might cost on on the open market? $500k, $1mm, $2mm ... maybe even more? It’s not unreasonable to assume so, as the cost of digital media continues to rise and brands are willing to pay a premium to reach target audiences. And more so, in an efficient and digestible manner for the consumer (a.k.a. native content). You may be asking why are we even talking about this, but there’s a movement in influencer marketing that is upending the traditional advertising model. Influencers … real people who have affinities for real brands … are increasingly disrupting advertising models and have brands scrambling to

The Power of Influencer Marketing on Partnership Announcements

Anyone that was following #AdobeSummit last week in Las Vegas would have clued in on the number of strategic partnerships that were announced. Some of the most notable partnerships included Microsoft and Facebook. Specifically as it relates to Microsoft, Adobe’s planned integration with Azure could be huge in eCRM-to-AI data convergence. Pre-release marketing on the part of influencers is an integral part of business promotion today. But the real impact is felt when the network of networks comes together in a unified cohesive broadcast. On March 21, 2017, Adobe and Microsoft met on stage during the keynote session in the morning to discuss the newly formed partnership. By pushing multiple se

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