How To Turn A Message Into A Moment Using Mobile Marketing

According to recent estimates from eMarketer, approximately 75% of 12- to 17-year-olds in the U.S. own a smartphone. Another survey by Flagship Research puts the number at 87% for 14- to 18-year-olds. It should come as no surprise that in this digital age, youth are spending an average of nine hours in front of a screen each day. This means mobile is a critical platform for engaging and activating young people to take action on important issues. That’s why we, a nonprofit public health organization dedicated to making tobacco use a thing of the past, turned to mobile to help inform teens about the dangers of tobacco and provide them the tools to fight back against Big Tobacco. Read the origi


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