Emerging Measurement Capabilities for the Modern CMO

Own your 1st party data strategy. Take the time to determine what information is important and earn the right to collect that data. Brands have a responsibility to use customer data in thoughtful ways to create a better experience. Brands need to develop a culture around how data driven decisions are made across teams, there will likely need to be a shift in the organization’s thinking and corporate structure. Be collectively aligned on what you are trying to accomplish, the data you capture should revolve around that story. Brands are trying to be too smart with data - don’t ignore the easy problems, learn to listen to your customers & repeat what they want first. See the panel session o

Use Mobile Marketing And Data Analysis To Reach Your Gen Z Audience

In a major shift, approximately 70% of consumers watch videos on smartphones today -- double the number from 2012. This has serious implications for marketers of nonprofits and for-profit organizations alike, as today’s youth, known as Generation Z, are a mobile-first generation and many of their purchase decisions are driven through mobile web and in-app experiences. For instance, since the demographic truth targets is 18-24, we find that more than three-quarters of our brand’s audience consumes content on mobile devices. Because of this, we are regularly exploring new ways to reach Gen Z through mobile experiences. Read my full article on Forbes. #GenZ #mobile #mobilemarketing #SMS #datama

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