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MEET DIO

This is the official website of Dionisios "Dio" Favatas. It’s my privilege to share my interests, stories and skills with you. I would love to hear your feedback and thoughts!

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ABOUT ME

My Story

Dionisios “Dio” Favatas leads digital marketing, data management and advertising and marketing technology initiatives for the award-winning truth® public health campaign. He is responsible for implementing and analyzing online, social and digital media activities and leveraging text messaging and email marketing across all consumer mobilization efforts. An industry-recognized leader and digital marketing innovator, Favatas, in September 2017, he received the American Marketing Association’s “4 Under 40” Emerging Leaders award, the previous year named to Direct Marketing News “40 under 40” list, and was ranked 13th in Onalytica’s Top 100 Digital Content Marketers.

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Powering Content Marketing And Creative By Leveraging The Power Of Big Data

Test, test, test. Experiment with word order, word choice, images and others to drive the most conversions, regardless of what your...

How tech and data analytics are being used to end smoking in young adults and teens

"And so, while we've always been an analysis-focused organization, we've always done metric studies, attitudinal studies and qualitative...

4 Tips To Get The Most Out of Your Data

A new paradigm has emerged where content, data and design are converging to power experience business. Essentially, brands today can...

How Truth Initiative Captivates Young Audiences

With an average of nine hours spent in front of a screen each day, often on three to five devices at the same time, it’s practically fact...

How Micro-Influencers Are Upending The Traditional Advertising Model

Not long ago, the internet was caught by storm when partygoers were left stranded in Miami and the Bahamas in dismal conditions after...

Influencer Marketing is Upending the Traditional Advertising Model

What do you think 200mm paid digital media impression, designed to promote a major brand, might cost on on the open market? $500k, $1mm,...

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EXPERIENCE

Digital Transformation Change Agent

VP, Marketing, Data and Technology

2020 - 2021

In my new role, I am leading the insourcing strategy of our programmatic media, social media, search marketing, and YouTube marketing. I am architecting the rebuild our AdTech and MarTech stack to future proof the go-to-market activations of the award winning truth® campaign. I oversee CRM and audience framework data structures, and biddable media activations, while engineering our identity resolution processes.

MANAGING DIRECTOR, DIGITAL

2015 - 2019

Served as the lead strategist and principal architect behind truth initiative’s life-saving brand, truth®. Driving change as a thought leader, my principal objective was to establish a digital vision that promotes long-term, personal relationships with teens and young adults and holistically complimenting multi-channel campaigns. My work ensured the brand’s success as a top lifestyle brand while simultaneously delivering behavior-changing results.

EXTERNAL ADVISOR (PRO BONO)

2014 - 2017

Served as an external advisor to aid RenovatingHope - a nationally recognized nonprofit providing home rebuilding assistance to America's armed forces veterans - in various aspects of digital, social media, email marketing, public relations and corporate communications. Fundamental goals are to elevate RenovatingHope's brand awareness and fundraising initiatives.

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LET’S CHAT

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DIO FAVATAS

Create | Connect | Convert