Think Forward

MEET DIO

This is the official website of Dionisios "Dio" Favatas. It’s my privilege to share my interests, stories and skills with you. I would love to hear your feedback and thoughts!

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ABOUT ME

My Story

Dionisios “Dio” Favatas leads digital marketing for the award-winning truth® youth tobacco prevention campaign. He is responsible for implementing and analyzing online, social and digital media activities and leveraging text messaging and email marketing across web and grassroots activities to build a national movement to end tobacco use. An industry-recognized leader and digital marketing innovator, Favatas, in September 2017, he received the American Marketing Association’s “4 Under 40” Emerging Leaders award, the previous year named to Direct Marketing News “40 under 40” list, and was ranked 13th in Onalytica’s Top 100 Digital Content Marketers. Favatas is also a member of the Forbes Nonprofit Council.

Full Bio

Influencer Marketing is Upending the Traditional Advertising Model

March 31, 2017

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Dio Favatas

What do you think 200mm paid digital media impression, designed to promote a major brand, might cost on on the open market? $500k, $1mm, $2mm ... maybe even more? It’s not unreasonable to assume so, as the cost of digital media continues to rise and brands are willing...

The Power of Influencer Marketing on Partnership Announcements

March 28, 2017

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Dio Favatas

Anyone that was following #AdobeSummit last week in Las Vegas would have clued in on the number of strategic partnerships that were announced. Some of the most notable partnerships included Microsoft and Facebook. Specifically as it relates to Microsoft, Adobe’s planne...

EXPERIENCE

Digital Transformation Change Agent

MANAGING DIRECTOR, DIGITAL

2015 - Present

Brought on to be the lead strategist and principal architect behind truth initiative’s life-saving brand, truth®. Serving as a thought leader, my principal objective is to establish a digital vision that promotes long-term, personal relationships with teens and young adults and holistically complimenting multi-channel campaigns. My work ensures the brand’s success as a top lifestyle brand while simultaneously delivering behavior-changing results.

EXTERNAL ADVISOR (PRO BONO)

2014 - 2017

Brought on as an external advisor to aid RenovatingHope - a nationally recognized nonprofit providing home rebuilding assistance to America's armed forces veterans - in various aspects of digital, social media, email marketing, public relations and corporate communications. Fundamental goals are to elevate RenovatingHope's brand awareness and fundraising initiatives.

PRINCIPAL, INTERACTIVE MARKETING

2014 - 2015

Brought on to lead and implement B2B Interactive, Email Marketing, Digital Event Marketing, Analytics and SEO initiatives for Intelsat's Global business operations. Collaborated on Marketing and Corporate Communications programs across Social Media and Emerging Media platforms and technologies, Product Management and developed high-impact Digital Marketing programs to fuel growth in revenue pipelines.

DIO FAVATAS

Create | Connect | Convert