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©2017 Dionisios Favatas

 
 

December 23, 2017

Test, test, test. Experiment with word order, word choice, images and others to drive the most conversions, regardless of what your purchase funnel may look like. Recently, we launched a live test to see which “HERO” creative and content from our latest campaign stood...

December 20, 2017

"And so, while we've always been an analysis-focused organization, we've always done metric studies, attitudinal studies and qualitative studies in-field, which really helped shape the creative and the broadcast strategy. As we've become more and more of an online play...

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Digital Transformation Change Agent