©2017 Dionisios Favatas


December 20, 2017

"And so, while we've always been an analysis-focused organization, we've always done metric studies, attitudinal studies and qualitative studies in-field, which really helped shape the creative and the broadcast strategy. As we've become more and more of an online play...

October 18, 2017

“CMS will allow for greater integration with experience management tools such as Adobe Target, Optimizely, NetResults, others. Experiences will be dynamically driven by behavior and not based on "baked" personas. To the extent possible, the user or the household will r...

April 3, 2017

I recently returned from Adobe Summit 2017, where I had the opportunity to serve as an Adobe Influencer. Summit featured some ground breaking developments in the Adobe digital ecosystem, from the launch of Adobe Analytics, Adobe Advertising, among others. A key theme f...

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Digital Transformation Change Agent