©2017 Dionisios Favatas


December 19, 2018

Have a Data-Driven and Always-On Approach

“Ten years ago, you could sit down on your couch on a Friday night and you knew exactly what you’d be watching on TV. But today, that isn’t the case. Consumers no longer channel-surf. Instead, they content-surf, and the media la...

December 23, 2017

Test, test, test. Experiment with word order, word choice, images and others to drive the most conversions, regardless of what your purchase funnel may look like. Recently, we launched a live test to see which “HERO” creative and content from our latest campaign stood...

November 28, 2017

A new paradigm has emerged where content, data and design are converging to power experience business. Essentially, brands today can optimize user experiences by leveraging the power of data to influence creative content in the first place said Dio Favatas, managing di...

September 17, 2017

Dio Favatas, Managing Director of Truth Initiative® and recent AMA 4 Under 40  recipient, speaks to the differences between non-profit marketing vs. for profit marketing. Dio also discusses how the Truth Initiative® campaign has changed since helping promote non-smokin...

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Digital Transformation Change Agent