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June 13, 2018

In a major shift, approximately 70% of consumers watch videos on smartphones today -- double the number from 2012. This has serious implications for marketers of nonprofits and for-profit organizations alike, as today’s youth, known as Generation Z, are a mobile-first...

July 5, 2017

According to recent estimates from eMarketer, approximately 75% of 12- to 17-year-olds in the U.S. own a smartphone. Another survey by Flagship Research puts the number at 87% for 14- to 18-year-olds.

It should come as no surprise that in this digital age, youth are spe...

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Digital Transformation Change Agent