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MEET DIO

This is the official website of Dionisios "Dio" Favatas. It’s my privilege to share my interests, stories and skills with you. I would love to hear your feedback and thoughts!

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ABOUT ME

My Story

Dionisios “Dio” Favatas leads digital marketing for the award-winning truth® youth tobacco prevention campaign. He is responsible for implementing and analyzing online, social and digital media activities and leveraging text messaging and email marketing across web and grassroots activities to build a national movement to end tobacco use. An industry-recognized leader and digital marketing innovator, Favatas, in September 2017, he received the American Marketing Association’s “4 Under 40” Emerging Leaders award, the previous year named to Direct Marketing News “40 under 40” list, and was ranked 13th in Onalytica’s Top 100 Digital Content Marketers. Favatas is also a member of the Forbes Nonprofit Council.

Full Bio

Dionisios Favatas of the Truth Initiative Discusses How Identity Resolution Powers Public Service Campaigns

April 9, 2019

People-based marketing is what we live and breathe. We’re always looking for new use cases and companies to partner with in hopes of furthering a world where all marketing is one-to-one and personalized, which is why we are excited to work with Truth Initiative, a...

Emerging Measurement Capabilities for the Modern CMO

June 28, 2018

Own your 1st party data strategy. Take the time to determine what information is important and earn the right to collect that data. Brands have a responsibility to use customer data in thoughtful ways to create a better experience.  
Brands need to...

How Truth Initiative Captivates Young Audiences

June 22, 2017

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Dio Favatas

With an average of nine hours spent in front of a screen each day, often on three to five devices at the same time, it’s practically fact to say teenagers are constantly connected to technology. And their lack of concentration on any one thing makes it all the more dif...

EXPERIENCE

Digital Transformation Change Agent

MANAGING DIRECTOR, DIGITAL

2015 - Present

Brought on to be the lead strategist and principal architect behind truth initiative’s life-saving brand, truth®. Serving as a thought leader, my principal objective is to establish a digital vision that promotes long-term, personal relationships with teens and young adults and holistically complimenting multi-channel campaigns. My work ensures the brand’s success as a top lifestyle brand while simultaneously delivering behavior-changing results.

EXTERNAL ADVISOR (PRO BONO)

2014 - 2017

Brought on as an external advisor to aid RenovatingHope - a nationally recognized nonprofit providing home rebuilding assistance to America's armed forces veterans - in various aspects of digital, social media, email marketing, public relations and corporate communications. Fundamental goals are to elevate RenovatingHope's brand awareness and fundraising initiatives.

PRINCIPAL, INTERACTIVE MARKETING

2014 - 2015

Brought on to lead and implement B2B Interactive, Email Marketing, Digital Event Marketing, Analytics and SEO initiatives for Intelsat's Global business operations. Collaborated on Marketing and Corporate Communications programs across Social Media and Emerging Media platforms and technologies, Product Management and developed high-impact Digital Marketing programs to fuel growth in revenue pipelines.

DIO FAVATAS

Create | Connect | Convert