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How To Turn A Message Into A Moment Using Mobile Marketing

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According to recent estimates from eMarketer, approximately 75% of 12- to 17-year-olds in the U.S. own a smartphone. Another survey by Flagship Research puts the number at 87% for 14- to 18-year-olds.

It should come as no surprise that in this digital age, youth are spending an average of nine hours in front of a screen each day. This means mobile is a critical platform for engaging and activating young people to take action on important issues. That’s why we, a nonprofit public health organization dedicated to making tobacco use a thing of the past, turned to mobile to help inform teens about the dangers of tobacco and provide them the tools to fight back against Big Tobacco.

Read the original article on Forbes.

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