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Content Management Systems (CMS): Your Need-to-Know, Vendor-Agnostic, and Comprehensive Guide

“CMS will allow for greater integration with experience management tools such as Adobe Target, Optimizely, NetResults, others. Experiences will be dynamically driven by behavior and not based on "baked" personas. To the extent possible, the user or the household will receive an experience tailored to their wants, interests, and needs and we will move away from browser-based experiences.” – Dionisios Favatas, Digital Managing Director at Truth Initiative

Read the full article by Lisa Callahan on MarTechExec.

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