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How truth® Combats Smoking in Young Adults During the Digital Transformation

Dio Favatas, Managing Director of Truth Initiative® and recent AMA 4 Under 40 recipient, speaks to the differences between non-profit marketing vs. for profit marketing. Dio also discusses how the Truth Initiative® campaign has changed since helping promote non-smoking amongst young adults and teens in the 1990's and how they've captured the youth mindset in a digital era. Lastly, Dio addresses the traditional marketing strategies that tobacco industries use to sub-target certain demographics.

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