In a major shift, approximately 70% of consumers watch videos on smartphones today -- double the number from 2012. This has serious implications for marketers of nonprofits and for-profit organizations alike, as today’s youth, known as Generation Z, are a mobile-first generation and many of their purchase decisions are driven through mobile web and in-app experiences.
For instance, since the demographic truth targets is 18-24, we find that more than three-quarters of our brand’s audience consumes content on mobile devices. Because of this, we are regularly exploring new ways to reach Gen Z through mobile experiences.
Read my full article on Forbes.