April 9, 2019

People-based marketing is what we live and breathe. We’re always looking for new use cases and companies to partner with in hopes of furthering a world where all marketing is one-to-one and personalized, which is why we are excited to work with Truth Initiative, a...

December 19, 2018

Have a Data-Driven and Always-On Approach

“Ten years ago, you could sit down on your couch on a Friday night and you knew exactly what you’d be watching on TV. But today, that isn’t the case. Consumers no longer channel-surf. Instead, they content-surf, and the media la...

June 28, 2018

  • Own your 1st party data strategy.  Take the time to determine what information is important and earn the right to collect that data. Brands have a responsibility to use customer data in thoughtful ways to create a better experience.  


  • Brands need to...

June 13, 2018

In a major shift, approximately 70% of consumers watch videos on smartphones today -- double the number from 2012. This has serious implications for marketers of nonprofits and for-profit organizations alike, as today’s youth, known as Generation Z, are a mobile-first...

May 12, 2018

The buzz continues with artificial intelligence (AI) and machine learning (ML), otherwise known as a computer's ability to replicate human intelligence and activity. However, substance is also coming to life, through advanced behavioral analysis and the synthesis and a...

December 23, 2017

Test, test, test. Experiment with word order, word choice, images and others to drive the most conversions, regardless of what your purchase funnel may look like. Recently, we launched a live test to see which “HERO” creative and content from our latest campaign stood...

December 20, 2017

"And so, while we've always been an analysis-focused organization, we've always done metric studies, attitudinal studies and qualitative studies in-field, which really helped shape the creative and the broadcast strategy. As we've become more and more of an online play...

November 28, 2017

A new paradigm has emerged where content, data and design are converging to power experience business. Essentially, brands today can optimize user experiences by leveraging the power of data to influence creative content in the first place said Dio Favatas, managing di...

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