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©2017 Dionisios Favatas

Emerging Measurement Capabilities for the Modern CMO

June 28, 2018

  • Own your 1st party data strategy.  Take the time to determine what information is important and earn the right to collect that data. Brands have a responsibility to use customer data in thoughtful ways to create a better experience.  


  • Brands need to develop a culture around how data driven decisions are made across teams, there will likely need to be a shift in the organization’s thinking and corporate structure.  Be collectively aligned on what you are trying to accomplish, the data you capture should revolve around that story. 


  • Brands are trying to be too smart with data -  don’t ignore the easy problems, learn to listen to your customers & repeat what they want first.

 

Courtesy of MDC Ventures: IMMERSE!

 

 

 

 

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