©2017 Dionisios Favatas

Emerging Measurement Capabilities for the Modern CMO

June 28, 2018

  • Own your 1st party data strategy.  Take the time to determine what information is important and earn the right to collect that data. Brands have a responsibility to use customer data in thoughtful ways to create a better experience.  

  • Brands need to develop a culture around how data driven decisions are made across teams, there will likely need to be a shift in the organization’s thinking and corporate structure.  Be collectively aligned on what you are trying to accomplish, the data you capture should revolve around that story. 

  • Brands are trying to be too smart with data -  don’t ignore the easy problems, learn to listen to your customers & repeat what they want first.


Courtesy of MDC Ventures: IMMERSE!





Please reload

Recent Posts

Please reload


Please reload